Useful. Efficient. Clear.

USEFUL

Mission First

1. Design for the users
2. Achieve the mission
3. Start well

Who are the users?
What are the users trying to achieve?
What are the best ways to welcome and orientate a new user?

Be Logical and Flexible

1. Present information logically
2. Be flexible
3. Be helpful

What does the user expect next and where do they expect it to be?
What else might the user want to do?
What help would be useful?

Be Navigable

1. You are here: always keep the user informed
2. Always provide a useful search function
3. Always provide escape paths

How does the user know where they are?
What will the user search for to find what they want?
How does the user cancel, or undo, an action, and go back?

EFFICIENT

Minimise user actions

1. Do not force unnecessary actions
2. Make it simple but not simplistic
3. Minimize repeat effort

What is the shortest path to achieving the objective?
What’s the simplest way to achieve the objective?
How to can the task be repeated with minimum of effort?

Optimise Composition

1. Optimize the use of real estate
2. Know your interaction options and standards
3. Know your technical architecture

Where is the best place, in terms of form and function, to place components?
How can the user interact with the system?
How does the system create, read, update, delete and store data?

Show Relevant Information

1. Show, don’t hide
2. Remember and default
3. Expand is your friend

What information might be needed to achieve the objective?
What information provided by the user is likely to remain relevant for future interactions?
What information can be condensed for clarity but easily shown without requiring navigation to a new page?

CLEAR

Communicate Clearly

1. Maximise graphic design and interaction quality
2. Don’t clutter but do fill
3. Give clear text, visual, sound and touch feedback

What graphic design, visual clues, and interaction standards will maximise clarity?
What is the best way to use the space without overwhelming the user
What feedback would make the functions and status most clear to the user? Is text to voice required?

Be Consistent

1. Be consistent with styles and placement
2. Implement consistent workflows
3. Be consistent with brand voice

What is the user always expecting to be of the same style and in the same place?
What is the workflow the user expects?
What is the tone and style of the brand’s voice to be used?

Be Accessible

1. Pay attention to font and control size
2. Use colour wisely
3. Consider multi-lingual requirements

What sizes and resolutions need to be catered for?
In what situations is colour appropriate as a visual indicator?
Does text need to provide in multiple languages, with variations on language direction?