Be Consistent

A place for everything, and everything in its place. – Benjamin Franklin

Consistent style and placement
Consistent workflows
Consistent with brand voice

Consistent: Acting or done in the same way over time, especially so as to be fair or accurate.

/kənˈsɪst(ə)nt/

Consistent style and placement

Familiar navigational objects should not move or disappear unexpectedly so that users become disoriented. Clarity and consistency are imperative to efficiency.

Labelling and naming conventions must be always applied consistently across all modules in the application. Performing the same actions should always produce the same expected results.

Landmark items used for navigation should always appear where expected and react as they did before unless the reason for a divergence is clearly evident.

Users understand faster if they are visually secure or they are confident in the availability of help.

Implement consistent workflows

Patterns must be consistent.

Be consistent with brand voice

Match the look and feel to the brand. Know your brand’s voice

The look and feel should match the brand to make the user comfortable

It should be chosen to speak to your users